hair removal_vendée_epiloderm_cream
DEPILATION OR DEPILATION? IF WE WERE TALKING ABOUT IT?
16th January 2020

Hello everyone,

EPILODERM has existed for 10 years thanks to you. Thank you for placing your trust in us for all these years.

If we approach the question in a basic and summary way, a hair is a hair and everyone can remove it, individual or professional. Techniques, tools and products are like opinions and there is no shortage of them. The only point on which there is unanimity is that no one wants to keep their body hair, that we go to beauty institutes or his bathroom. An institute client can save a facial treatment, a massage, a nail application but not a hair removal.

Starting from this evidence, we could think that what is essential must be valued and constantly improved, rethought...

DEPILATION_ARTICLE

How to explain when so many women wax at home or flutter from one institute to another? Certainly for some, the institute is a budget and you can easily find in supermarkets or on the internet what you need. (Razors, Strip waxes, Roll-on…) For others, one institute is worth another. 

And if it was true ? If by dint of popularizing, trivializing, leaving hair removal in the ghetto of unglamorous stuff that is practiced without soul in a dark cabin, we had made the essential a low-end thing. 

Why would a client, under these conditions, agree to pay for something that she can find in all institutes or worse, on the supermarket shelves for an identical or almost identical result?

Under these conditions why do studies, take risks, if we don't differentiate ourselves, if we don't value our knowledge, our time, in a word what other hands should not be able to do in our place! 

I am also responsible or at least I contributed like all of us at the beginning of my career to the establishment of this, by learning things that made no sense and that I applied with joy and good humor. , without asking me questions like everyone else. Cosmetics manufacturers made things easier for us by marketing practical things, not high-performance but practical.

I would like to say this to all of you, I would like to shout it, I would like to shout it from the rooftops:

“HAIR REMOVAL IS A TREATMENT! » « DEPILATION REPRESENTS 60% OF YOUR TURNOVER! » « YOUR CUSTOMER IS NOT LOOKING FOR A PRICE, SHE IS LOOKING FOR QUALITY CARE! » 

By opening my first institute, I wanted to differentiate myself by providing clients with innovative quality care. Yet the battle was far from won, based in Paris with 15 institutes around me within a radius of 200 meters. After a market study, I realized that all the institutes waxed at the same price, with the same waxes and the same technique. What more could I bring? Why would customers come to me?

We had to stand out and offer something else. So I decided to develop, together with a French cosmetics laboratory, a first peelable depilatory wax made from a vegetable pine resin that could be used with the hair removal method that I had just created and patented. After many years of reflection and testing, EPILODERM CLASSIQUE wax and EPILODERM Hair Removal Care were born. 

My hair removal treatments were the most expensive in the neighborhood but my salon was always full. My clients waited to get an appointment and came from afar. I offered them a real difference in regrowth, in the texture of the hair and a almost total absence of folliculitis.

The women's press began to take an interest in the treatment that I had just developed and in this new method which went against everything we knew. 

My greatest satisfaction is to see 10 years later that many manufacturers or wholesalers now claim to be creators of depilatory waxes, special waxes for large strips or special thin layers for some, while others count the pellets or measure THE wax strips continuing to talk about price instead of quality.

I am proud to have created EpilodermHair Removal Care and share it with you every day. Your talent is limitless and there is only one price, the price of quality! Thank you for your loyalty.

See you soon for a new article.

Epiloderment yours

Sandrine, creator of the hair removal treatment